Your personal brand is a living, evolving entity. As you grow, gain new insights, and refine your vision, your brand will naturally adapt. Embrace this evolution and don’t be afraid to revisit and adjust the foundational elements you’ve established here. Allow your brand to reflect not only who you are today but also who you are becoming.
Course Objective
By the end of this course, you will have developed a clear, compelling personal and verbal brand that reflects your authentic values, engages your ‘audience’, and leaves a lasting impact in every interaction.
Course Structure
- Duration: 6 Weeks
- Format: Online (Self-paced with 2 (60 minutes) Live Google Meet Calls Q&A sessions)
- Modules: 6 Comprehensive Modules
- Learning Style: Audio lessons, downloadable worksheets, templates, and assignments
- Outcome: A completed personal brand guide, signature story, and toolkit to maintain and evolve your brand.
Curriculum Outline
Module 1: Foundations of Personal Branding
- Lesson 1: What is a Personal Brand?
- Understanding the importance of personal branding in professional and personal contexts.
- Common myths about branding.
- Lesson 2: The Components of a Strong Brand
- Core values, brand attributes, and mission.
- Identifying your brand’s unique value proposition
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- Activity: Personal Brand Audit
- Assessing your current presence and identifying areas for improvement.
- Downloadable Resource: Personal Branding Checklist
Module 2: Defining Your Brand Essence
- Lesson 1: Discovering Your Core Values
- Exercises to identify what truly matters to you and guides your decisions.
- Lesson 2: Crafting Your Brand Attributes
- Selecting adjectives and descriptors that align with your unique personality and style.
- Lesson 3: Writing Your Mission Statement
- Developing a concise mission statement that reflects your purpose and values.
- Activity: Create Your Brand Essence Statement
- Template: Core Values and Brand Mission Worksheet
Module 3: Crafting Your Signature Story
- Lesson 1: The Power of Storytelling in Personal Branding
- How stories build trust, relatability, and connection.
- Lesson 2: Identifying Key Moments in Your Journey
- Exercises to pinpoint transformative experiences that shaped your mission.
- Lesson 4: Adapting Your Story for Different Audiences
- Tailoring your story to professional and casual contexts.
- Activity: Write and Share Your Signature Story
- Downloadable Resource: Storytelling Framework Template
Module 4: Developing Your Verbal Style
- Lesson 1: Choosing Power Words and Phrases
- Exercises to identify words that reflect your energy and value.
- Lesson 3: Using Tone, Pitch, and Pace to Captivate
- How to modulate your voice to enhance engagement and impact.
- Lesson 4: Aligning Verbal and Nonverbal Communication
- Incorporating body language, gestures, and facial expressions for greater impact.
- Activity: Practice Your Verbal Style with Feedback
- Template: Power Words and Signature Phrases Worksheet
Module 5: Enhancing Charisma in Every Interaction
- Lesson 1: What is Charisma and Why Does it Matter?
- Understanding the elements of charisma and how it builds trust.
- Lesson 2: Mastering Body Language
- Practical tips for creating a confident, open, and inviting presence.
- Lesson 3: Active Listening for Connection
- Techniques for being fully present and engaging in conversations.
Module 6: Building and Maintaining Your Brand Toolkit
- Lesson 1: Creating Your Personal Brand Guide
- A step-by-step guide to documenting your brand’s mission, values, tone, and style.
- Lesson 2: Developing Communication Templates
- Crafting elevator pitches, email introductions, social media bios, and more.
- Lesson 4: Tracking and Evolving Your Brand
- Setting up systems to measure impact and refine your brand as you grow.
- Activity: Build Your Personal Brand Toolkit
- Template: Brand Guide Template + Communication Templates
Bonus Module: Elevating Your Brand Online
- Lesson 1: Optimizing Your Social Media Profiles
- Tips for creating cohesive and professional profiles.
- Lesson 2: Engaging with Your Audience
- How to build meaningful connections and grow your visibility.
- Lesson 3: Managing Your Digital Presence
- Strategies for maintaining a strong online reputation.
- Downloadable Resource: Social Media Branding Checklist
Weekly Assignments and Assessments
- Weekly assignments to apply concepts from each module.
- Peer and instructor feedback on submitted exercises (e.g., signature story, verbal style practice).
Final Project
Participants will present their completed personal brand toolkit, including:
- Personal Brand Guide (mission, values, tone, and style)
- Signature Story (tailored for two different audiences)
- Verbal Style and Communication Templates
- TBA
Course Features
- Live Q&A Sessions: 2 live Google Meet calls for questions and personalized feedback.
- Community Access: A private online group for networking and sharing progress with other participants. (12 Month Access to Our Exclusive Private Group)
- Certificate of Completion: Awarded upon successfully completing the course and final project.
Who This Course is For
- Anyone who wants to leave a lasting, charismatic impression.
- Professionals looking to stand out in their field.
- Entrepreneurs who want to create a strong personal brand.
- Creatives, coaches, and consultants aiming to connect with their audience.
Course Outcomes
By the end of this course, participants will:
- Have a clear, well-defined personal brand that reflects their values and mission (Desired Affluent Lifestyle).
- Be equipped with a signature story that builds trust and connection.
- Master a verbal and nonverbal communication style that captivates and inspires.
- Feel confident showing up authentically in every interaction, online and offline.
- Have a personalized brand (Your Authentic, Beautiful, & Sumptuous Self) toolkit to maintain consistency and adapt as they grow.
This curriculum is designed to provide a comprehensive yet actionable roadmap for creating a standout personal and verbal (Communication Style) brand.
Regulare $500
Black Friday Special (Tuition Special Ends on Sunday !2/1/2024 at 11:59P Eastern Standard)
$250